Is my marketing plan still relevant?
What’s changed?
Virtual Teams
Now is the time to reexamine your marketing plan with a fresh perspective. And with many on your team still working remotely, there’s never been a better time to bring outsourced talent or an agency partner onboard.
What's the same?
Data-Driven Decisions
When in doubt, go with data. 86% of consumers are willing to pay more for a better customer experience and data can inform strategic decisions to build better user experiences.
Is my website still okay?
What’s changed?
Online Shopping
Ecommerce is booming: groceries, pet products, home and garden, health and beauty, and tech are all delivered door-side. In the U.S. alone, 15 million new customers have shopped online for consumer packaged goods since March 2020. Capitalize on the convenience and customization of ecommerce with an integrated ecommerce solution.
What's the same?
Custom landing pages remain a solid choice to support your integrated marketing campaigns, especially since landing pages have the highest conversion rate out of measured sign-up forms.
Can I make my events more successful?
What’s changed?
Zoom Fatigue
Early adopters may be feeling burnt-out on virtual events, but they’re not going anywhere. 93% of organizers plan to invest in virtual events moving forward. Successful strategies will fight virtual fatigue by moving toward hybrid events that incorporate personal connection.
What's the same?
Social Going Strong
Social media remains an integral part of any event strategy. Explore the application of new or popular features like Instagram Reels and Stories. And, keep a close eye on your social inbox—89% of social media messages to brands go ignored.
Should I still be sending direct mail?
What’s changed?
Change of Address
Recent direct mail campaigns have the highest response rates ever recorded by the Data and Marketing Association. As consumers continue to spend more time at home, experts predict direct mail stats will only continue to grow. Though many offices remain closed, many companies are sending B2B mail to reach clients at home.
What's the same?
Personal Touch
70% of consumers say direct mail is more personal than online interactions. And when it’s used in conjunction with digital channels during integrated campaigns, direct mail is still wildly effective. The more time people spend in a digital silo, the more appeal an integrated campaign has.
Should I update my brand messaging?
What’s changed?
Diversity
Consumers want to see brands placing an authentic emphasis on diversity and social change. Brands with the highest diversity scores see an 83% higher consumer preference.
What's the same?
Speak from the Heart
Experts say brands that convey genuine emotion are the most successful in a pre-pandemic world. They suggest moving on from rote phrases (“We’re here for you.”) and instead express real emotions to real consumers. It’s not surprising, since authentic, clear communication isn’t a trend or a fad; it will remain relevant long after the pandemic fades from memory.
Sources: Fundera, Small Business Trends, Sprout Social, Sendoso, Statista, Bizzabo, Hootsuite, Adobe, Impact, Hubspot